There is a fine line between gimmicky and clever. Joyner Lucas definitely lands on clever side of the line with his most recent video Words With Friends, which is, in itself, a little play on words – he is spitting words with his friends in the studio and is giving a little nod to the addictive app/game available for smart phones; this track is no less addictive. Joyner Lucas and the Real Life Music Group are hungry and are putting that hunger to good use, creating quality hip hop that is anything but stale. I guarantee you will want to give this track multiple listens, be it for the hypnotic beat and cadences or for the witty punchlines and clever wordplay. Listen. Watch. Share.
Peace and Love,